"Natural", "Organic", "Plant-Based"
These are popping up on cleaning labels everywhere. You are not alone in wondering
what they really mean and if the one you're using is the best option for safety & effectiveness.
Labels can be so confusing...
Labels can be misleading.
This 5-minute ingredient challenge will help guide you on how to read the labels &
understand them quickly so you have one less thing to worry about.
What is Greenwashing?
Have you ever bought a product that seems healthy and safe only to find out it wasn't? Greenwashing is disinformation by an organization to present an environmentally responsible public image.
Companies with large marketing budgets can create beautiful labels that look like everything you want in a cleaner - natural and safe. However, once you look deeper it might contain some ingredients you don't want in your house, around your kids + pets, or that are bad for the environment. This guide will help you read the label and not just the marketing claims.