Labels can be so confusing...
"Natural", "Organic", "Plant-Based"
What is Greenwashing?
Have you ever bought a product that seems healthy and safe only to find out it wasn't? Greenwashing is disinformation by an organization to present an environmentally responsible public image.
Companies with large marketing budgets can create beautiful labels that look like everything you want in a cleaner - natural and safe. However, once you look deeper it might contain some ingredients you don't want in your house, around your kids + pets, or that are bad for the environment. This guide will help you read the label and not just the marketing claims.