There's a problem on the
Cleaning Aisle.

We looked around and here's what we found:
  • Mystery Ingredients
  • Too Much Plastic
  • More products than you need for a clean home
So, we set out to make a change.

Save you Money

We'll say it again for the people in the back. Good, healthy products shouldn't only be for those with extra cash. Our refillable bottles and concentrates are about $1 per bottle. Yep. $1 each refill. You get safe, healthy cleaners for less. What are you going to do with all the money you save?

Protect the Planet

The cleaning aisle is FULL of plastic bottles that will outlive us. So, we made easy-to-use concentrates that use 92% less plastic. All those cleaners we use in our homes? They go into our waterways and groundwater. Every ingredient we use is safe for kids + pets + the planet. LEAPING BUNNY Certification verifies we are cruelty-free (and always will be).

Eliminate Toxins

You deserve family safe cleaners, free from parabens, sulfates and synthetic fragrances. No mystery ingredients here. All formulas are lab tested, safe and work hard for you. Did you know that way too many of the chemicals on shelves today aren't tested for safety? It's not a federal law. Yikes!

With Gaia, It's easy to make a positive impact.

You want the best for your family. We get it.

We're parents, too. Our promise is that we will be transparent in bringing you the best solutions for green cleaning.

Know what you're bringing into your home.

Every Gaia Natural Home ingredient is listed right on the label. No sneaky stuff here. We use only safe and effective ingredients that you can trust.

One product = multiple uses.

We design everything to be multi-functional so that your cleaning routine can be simple. You're busy enough with all the other stuff going on in life.


Leaping Bunny Certified

You deserve to know that every ingredient and forumla you bring into your home is certified cruelty-free. Gaia Natural Cleaners will never test our formulas on animals.

Made in the USA

We manufacture all of our formulas in the US and will continue to support the economy by manufacturing as close to our fulfillment centers as possible.

Women Owned + Operated

Our founder and co-owners are proud to operate a women-owned business. Did you know that women owned businesses reinvest around 90% of their income into their families and communities?

Karen Troutt
Founder + Co-Owner

I'm a wife, mother, health educator, and entrepreneur.

I'm a little bit country, have a passion for everything natural and truly enjoy creating these products. My favorite evenings consist of a seafood boil, taking in the sunset at the beach and relaxing around the bonfire with my family.

Must-have Gaia product? Uh...All of it! I'm refilling my all-purpose cleaner at least 1x/week. My favorite scent at the moment is lemon + basil. The everything soap is used in EVERY room of our house. Both products are a must-have and are used daily around the house.

What does a happy, healthy home mean to you? I believe to have a happy, healthy home is to embrace and better everything in our lives. Physical, mental, and emotional aspects play a part in the overall energy in the home. It’s knowing I don’t have to worry about harmful ingredients and the peace of mind that brings.

Must-have Gaia product? Orange & Eucalyptus All-Purpose Cleaner Concentrate is my everyday go-to. I'm a sucker for any citrus scent! I use this in every room but especially the Kitchen - where I'm always wiping down countertops from sticky fingers.

What does a happy, healthy home mean to you? It's relaxed, comforting & usually filled with people. It's where everyone gathers for food, telling stories and lots of laughs. So many times us moms are the gate-keepers for maintaining the happy, healthy feel and I love the feeling of creating that environment.

Rachel Blackwood

Instagram: @happyhealthyrachelb

Wife. Mom. Health obsessed but loves french fries. Wellness Entrepreneur and Women's Business Advocate.

I'm a certified Health & Wellness Coach and passionate about coaching families making the transition to green living. You're most likely to find me at home with my family, cooking and hosting friends or curled up with a book.