Ingredient Challenge

Do You have

Labels can be so're not alone in wondering what they really mean.

ingredient labels on cleaning products

Labels can be Misleading

"Natural", "Organic", "Plant-Based"

These are popping up on cleaning labels everywhere. Have you ever bought a product that seems healthy and safe only to find out it wasn't? Greenwashing is disinformation by an organization so as to present an environmentally responsible public image.

Companies with large marketing budgets can create a beautiful label that looks like everything you want it to be - natural and safe. However, on the inside it might contain some ingredients you don't want in your house, around your kids + pets, or could be bad for the environment. Be sure to read the entire ingredient list and not just buy the marketing claims.

looking at ingredient labels at grocery store

This 5-minute ingredient challenge
will help you understand how to read the labels &
understand them so you can become the eco-champion in your home.

The Good News?

You don't have to stress about it anymore!

all-purpose cleaner concentrate. Reusable pump makes refills quick and easy. Toxin-free ingredients. Makes 12 refills. Replaces a dozen cleaners.

Written by Karen Troutt

Karen is the founder & creator of Gaia's cleaning line and co-owner of Gaia Natural Home. She's a health educator and stresses the importance of prevention. She found a need and was determined to create truly "clean" cleaning products after her 3 children were born. With her husband, Jason (a biochemist), by her side she was able to develop high-quality, toxic-free cleaners. You'll find her in the flower garden, cooking in the kitchen, at the ball fields, and hanging at the beach with her family in Santa Rosa Beach, FL along the famous 30a highway.

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