It was the beginning of 2020 and we had an AMAZING opportunity to share our products with one of our favorite National Retailers. You know the one...you go in to buy $10 shampoo and come out wondering how you spent $100. This was such an exciting opportunity to show them what we'd created and how great our products worked. Turns out, earning retail space is a much more complicated task.

Enter Heartbreak: The message was clear - our products weren't different or interesting enough to go on their shelves.

We walked away from that meeting with bruised egos and wondering if we'd hit a wall with our business...and then we started paying attention.

You have dozens (hundreds?) of options when you go shopping for cleaning products. Maybe they were right and filling the shelves with more of the same choices wasn't really helping anyone.

So, we went back to the cleaning cabinet and asked ourselves (and everyone we knew): What would make cleaning easier for busy people like us? Look for tomorrow's post to see what we discovered...

Watch below to see Karen discuss the Heartbreak we felt when they gave us feedback...